About
Two decades bridging vision and execution.
Building products, leading design, teaching. Now amplified by AI.
I design products AND the systems to build them.
20 years of innovation across mobility, fintech, luxury, and enterprise SaaS. Major groups like Kering, Air France, Ferrari, PSA, BforBank, Oodrive, iObeya. From connected vehicles to data strategy, from banking apps to B2B platforms.
7 years mentoring the next generation at Sup de Création & Sup de Pub — because teaching sharpens thinking.
French creative director, Lisbon-based since 2022. AI-augmented. Same strategic depth, amplified execution.
The Journey
Foundation
Beaux-Arts Toulon, then E-art Sup Paris. Where I learned that design is problem-solving, not decoration.
Industry Leaders
20 years with companies that don't accept mediocre design.
Luxury · Travel · Finance · Mobility · Enterprise SaaS
Teaching
7 years at Sup de Pub & Sup de Creation. Teaching forces you to articulate what you know. It's the best way to stay sharp.
AI Evolution
2024 changed how I work. AI tools turned ideas into working products in days. Now building my own apps. Same strategic thinking, 10x faster execution.
How I Think
“From Vision to Systems”
Most designers stop at the mockup. I go further.
I design products AND the processes to build them. Strategy that aligns teams. Design that scales. Prototypes that work. Systems that sustain.
That's what “fullstack designer” means to me.